Looks like the bug race is on to provide mobile cell phone content. When a giant such as Yahoo makes an announcement at the CES show about Yahoo Go Mobile for cell phones, you know the projections for mobile cell phone content are looking good, but also much more competitive. Amp’d mobile is jumping into the 18-35 year old market quick, pushing thier own line of phones and service for enjoying mobile content, with sexy ads for thier soft prerelease, and now yahoo is jumping in with both feet…

Yahoo Launches Content Service for Phones: Financial News – Yahoo! Finance
Yahoo Go Mobile will work on any cellular network, but for now, only on Nokia’s Series 60 line of smartphones. Support for additional mobile devices is planned.

The product encompasses a new user interface designed to fit on the small screen of a smartphone.

Instead of the plethora of links now viewable at once on a user’s personalized Yahoo home page, Yahoo Go streamlines the main menu content into major categories such as search, mail, news and calendar, which users could then scroll through.

Yahoo’s music and video services is not yet available through Yahoo Go Mobile but may be added later, company officials said.

The Yahoo Go application is downloadable for free at Yahoo’s Web site. However, the Sunnyvale, Calif.-based Internet giant says it has also signed a deal with Nokia Corp. so the cell phone maker will be pre-installing the Yahoo Go program on select mobile devices. Cingular Wireless also plans to promote Yahoo Go.

Here at Global Advanced Media we began development of cell phone content for clients in 2004, now it seems everyone else thinks it’s a good idea to deliver your content to users on the go…