MobileCrunch – Cingular Mobilizes TV Guide – TV Guide Channel

By | April 14, 2006

MobileCrunch – Cingular Mobilizes TV Guide – TV Guide Channel
In a deal reported by Broadcasting and Cable as well as Southcaltech.com, Cingular Wireless has struck a deal with Gemstar TV-Guide the parent company of TV-Guide Mobile to provide Cingular with content for the wireless giant’s streaming mobile video service.

According to the Broadcasting and Cable report, Gemstar’s Senior Vice President and General Manager of Digital Media, Rich Cusick says:

“As part of our goal to become the leading cross-platform consumer hub for video guidance, we are excited to be partnering with Cingular to offer consumers, who are passionate about television, access to exclusive TV Guide Channel content almost whenever and wherever they want it. Enhancing the personal mobile entertainment experience of Cingular users across the country is in keeping with our strategy to integrate the TV Guide brand, content and technology across multiple platforms.

Personally, I’m still on the fence about streaming video to mobile devices. While I’ve certainly enjoyed being able to watch the odd partial DVD on a smartphone from time to time, I am not sure I would pay the extra monthly fees currently required for a subscription to any of the services currently offered. So let me ask; what about MC readers? Do YOU subscribe to Mobi-TV? How much are you willing to pay? Are you satisfied with the service? At what price point would you buy (or cancel) your Mobi-TV service?? I’d love some replies to this informal poll.

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